Research Proposal

Research Topic: Significance & Relevance of CCTV’s Lunar New Year Festival Show

The Lunar New Year Festival Show (春节晚会) has been around for more than 2 decades, and it has become customary for Chinese to watch the show after having a reunion dinner with their family. With more and more people remarking that the show is too “politically correct”, lacks innovation and not relevant to the masses living in various regions around China, the research seeks to explore:

  • the relevance of the show in this digital age where online broadcasts/podcasts are getting increasingly popular
  • the significance of similar shows done by civilians (山寨春晚) or television stations of other provinces

The research will be conducted by means of:

  • literature reviews of past journals on CCTV’s Lunar New Year Festival Show, civilians’ Lunar New Year Festival Show and similar shows by television stations of other provinces
  • obtaining and analysing data on the viewership ratings for both shows and other similar shows broadcasted by various regional provinces
Posted in Siah Sheng Yuan | Leave a comment

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Posted in Uncategorized | 1 Comment